The terms SEO is used everyday by marketing professionals and business owners, but do they really under stand the true meaning? What exactly is search engine optimization? What does it involve? The truth is that there is not a concrete definition of SEO, as it is a constantly changing service designed to improve and enhance a websites position and ranking in the search results. Web Stormz is a leader in providing SEO service to local businesses as well as national corporations.
Where Will Potential Customers Find My Site?
The largest and most popular search engine is Google, which completely dominates the market. Many marketing firms concentrate strictly on Google rankings, but a better SEO strategy involves optimizing the website for the targeted terms in a way that it produces results across the board and gets the website ranking highly in search engines such as Yahoo and Bing as well. As your SEO provider we cannot control what changes or updates Google rolls out, so we like to position our clients to receive traffic from a variety of streams, and not rely solely on Google. What happens is they disappear tomorrow? Naturally, we are going to work to get your website ranking highly on Google, as that is where the majority of traffic comes from, but our service also includes SEO for the other major search engines as well.
SEO Keyword Research
Our team of SEO professionals will conduct keyword research to identify the most profitable terms to target in relation to search volume, competition, and estimated traffic. Once we have a list of possible keywords we will review it and together select the final keywords. The number of keywords we target depends on how much search traffic you are looking to receive along with your SEO budget.
If we are building your site from scratch then we automatically implement onsite optimization based on the targeted keywords, but if you already have a website then we will need to conduct and on-site audit and make the necessary changes to the content and formatting in order to maximize the SEO results. This involves creating fully optimized site content, title tags, meta tags, and URL’s.
There are several methods utilized when doing off-site SEO, including:
• Linking to high authority websites with related content
• Guest posts on popular websites in related industries
• Submitting high quality articles to related sites and article directories
• High quality Press Releases with national distribution
• Social bookmarking
There are also many components of the off-site SEO campaign that we keep top secret. We spend countless resources testing and developing new methods in the ever changing SEO industry. Another benefit of working with Web Stormz is our dedication and commitment to stay ahead of the curve, and this ensures that your site is always utilizing the most recent SEO techniques to climb to the top and maintain that positioning.
Successful business owners do not have time to dedicate to learning SEO and staying up to date on the daily changes. That is why so many companies turn to Web Stormz to handle the entire SEO and online marketing aspect of their business. Contact us today and see how we can get your business to the top of the search engine results, and increase your website exposure.