Social media is everywhere these days, and if your business is not taking advantage of this platform then you are leaving money on the table! There is not an easier way to interact with your target audience, and social media marketing allows you to put your message directly in front of this target audience. The social landscape constantly changes, but with the social media marketing services provided by Web Stormz you can be sure that your message will be delivered to your target market through a wide variety of social avenues.
What Exactly Is Social Media?
Social media sites are user managed web profiles used to interact with other users and share information. The most popular examples of social media are Facebook, Twitter, Instagram, Linkedin, and YouTube. The process of “sharing” (Facebook) and “re-tweeting” (Twitter) can put a message in front of an extremely large audience. While search engines display information that they believe is popular and relevant by using an algorithm, social media sites display information that its users mark and deem as important and relevant to not only themselves, but also their group of friends.
So, how can social media benefit your business? How would you like your customers to voice their approval of your product or service in a public forum, and or their private circle of friends? A recommendation is the most powerful form of advertising. Pure unbiased approval by a friend is a very powerful form of advertising. This is why every single business needs a social media marketing plan.
Why You Need Social Media Marketing Right Now!
Free Promotion & Visibility
Social media marketing is designed to get your business exposure from a variety of sources. Most users that participate in social media are highly active and also very responsive. It is a great way to attract potential new customers, and also a very affordable way to get your message in front of a very large audience quickly.
Keep Customers Engaged
This is also a great way to keep in contact with current or past customers and turn them into repeat business. A simple contest can generate a huge buzz, and also a “check in” discount is a great way to generate new business. Imagine if you offered a 5% discount to those that simply “checked in” to your business location at the time of purchase, and ten people took advantage of the offer, now, if those 10 individuals each had 500 people that saw that check in post it results in 5,000 people becoming exposed to your business. This is an amazingly effective form of marketing, and the marketing pros at Web Stormz can create a social media marketing plan to create a buzz around your business.
Customer Support & Trust
Social media also allows your customers to easily communicate, and many consumers have voiced their opinion of how it was easier to communicate through social media channels rather then calling a phone number or writing an email. You can also reward your customers with offers that are exclusive to social network friends. The opportunities are endless.
This is a social generation, and the middle aged crowd is all over social media. This means that the most active consumer age bracket loves social media, so why not use this as a way to turn them into customers. Web Stormz can create a viral social campaign based on your budget and goals, both long term and short term.